FMCG algorithm is developed to automatically detect frequently purchased products and recommends typical shopping cart sets relevant to the specific customer during this customer's next visit, therefore increasing ARPU.
Following steps are covered
Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feedshould have additional properties:
frequently purchased products;
This data should be included into the XML-filein the form of specific product parameters and send to PersonaClick.
A distinctive FMCG product feature is presence of the <child>subsection inside the <offer> section.
Add the following parameters to each FMCG product in yourXML-File.
Optional parameter <periodic>. Placed inside the <offer> section, within the <fmcg> subsection.
No need to specify the gender this particular product is targeted at, if you do not have correct data (hypoallergenic properties). By default, every cosmetic product is set to non-hypoallergenic.
Extended Recommendation Request
No extended additional requests are needed for the algorithm to work properly with PersonaClick Product Recommendations. Your subscription plan defines if the algorithm automatically adds extra information to the array of product details in the answer.