Auto Products algorithm is developed to automatically identify particular characteristics of a new potential customer, such as customer's car brand and model, frequently used auto products, and specify product recommendations based on this data.
Following steps are covered
Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feedshould have additional properties:
car brand and model
frequently purchased product type
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
A distinctive auto product feature is presence of the <auto>subsection inside the <offer> section.
Add the following parameters to each product to your XML-File.
Product Compatibility with Different Car Brands and Models
Mandatory parameter <compatibility>. Placed inside the <offer> section, within the <auto> subsection.
Contains one to few notes of product compatibility with certain car brands and models.
Consider the following example of use:
<!-- using brand without specific model automatically makes the product compatible with any model within this brand -->
<compatibility brand="BMW" />
<!-- using brand and model specifies product compatibility with defined model and brand -->
<compatibility brand="Mini" model="Cooper S" />
<!-- note that it is possible to list more than just one model -->
<compatibility brand="Mini" model="Cooper One" />
No need to specify compatibility elements, if the product is cross-compatible with all brands and models.
Frequently purchased product
Optional parameter <periodic>. Placed inside the <offer>section, within the <auto> subsection.
Consider the following table of possible attributes: